Extend your marketing reach with pay per click advertising. Capture new audiences that match your target market and fuel your ROI with traffic sources that convert. Pay per click provides your company with a competitive edge and larger customer reach at an affordable cost.
How important is online advertising?
Studies show that, “88% of adults who purchase items online conduct some sort of online research and 67% of U.S. adults who research online before making a purchase decision use search engines as a research tool (yahoomarketing.com)”. Online advertising has grown dramatically during the last 3 years and is expected to continue to climb. Now is the time to take advantage of this media and have a competitive edge.
How does it work?
Consumers search online for products and services. They do this in the form of questions through key word phrases. Results are generated by search engines with ad text that include links to companies which provide the services and products they are seeking.
Each of the search engines uses a unique methodology algorithms or formula to determine the quality of an ad. Some of the factors considered are:
The ads expected performance
The ads historical performance
The keywords combination in the campaign
And several other factors
We create ads and choose keywords and phrases related to your business. When people search, your ad will appear next to search results as sponsored links. Consumers can simply click your ad to make a purchase or learn more about you.
We manage each keyword and phrase as if it were our own business, ensuring total keyword management, copy testing and landing page optimization to gain maximum ROI for our clients.
Sponsored Search is based on a pay-per-click pricing model. The amount you spend on sponsored search is based on two things:
Your daily/weekly/monthly budget
Your maximum bid (the amount you're willing to pay per click)
You specify a daily spending limit for your overall account. We will use our expertise to create campaigns within this budget. With keyword traffic, market research, and cost estimates we will make informed decisions which will maximize your budget and determine how much you pay per click. You will never be charged more than this amount per click. You're charged only if someone clicks your ad, not when your ad is displayed. Once you reach your daily budget you will not be charge.
Who sees my ad?
Geo-targeting enables you to display your ads broadly or narrow your distribution down to states, cities and their surrounding areas, allowing you to better target your customers, customize your ads and control cost. For example, if you provide products/services in a specific state & city we ensure your ad is only exposed to those individuals in this area. There is no need to be concerned that your ad will be exposed to individuals outside your market or that you will be charged for clicks from these individuals. Through geo-targeting your ads distribution can be controlled.
Qualified Google Professionals and Yahoo Ambassadors are waiting to discuss your goals and help you build your business.
